One of the most eagerly awaited yearly campaigns in the UK retail calendar is John Lewis’s Christmas advertisements. The series, which debuted in 2007, is renowned for its poignant narratives, excellent production qualities, and catchy soundtracks.
Highlights & Evolution
John Lewis’s 2007 debut advertisement, “Shadows,” features a series of gift-shaped shadows that resemble a woman and a dog.
2014: “Monty the Penguin” is a well-known advertisement with a little child and his penguin, set to a rendition of “Somewhere Only We Know.”
2015’s “The Man on the Moon,” which is set to a cover of Oasis’ “Half the World Away,” focuses on loneliness over Christmas and features an elderly guy on the moon and a young girl on Earth.
“Snapper: The Perfect Tree” (2023) is a somewhat different strategy that uses a Venus flytrap in place of a Christmas tree.
2025: New Campaign: This year’s advertisement has the slogan “If you can’t find the words, find the gift,” a father-son bond, and nostalgic club music from the 1990s.
What Makes Them So Effective
Emotional storytelling: Rather than only promoting goods, they frequently arouse sentiments of giving, connection, and nostalgia.
Strong soundtracks: Slowed-down renditions of popular songs are sometimes used in the campaigns to increase the emotional impact.
Status of a cultural event: In the UK retail industry, the ad debut frequently marks the start of the Christmas season.
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